Digital – Professor Green
A digital game project created for school children. The Green thing has often been preached but we thought the best way to learn was to have fun. So we tried to make this as playable and as humorous as possible while still sticking to core eco subjects.
Done at LBi London with key creatives Matt Watts, John Taylor and tech wiz Yannick Connan.
Over 9.600 schools have registered to Generation Green. 100,000 activities have been completed.
For Centrica British Gas
Type Digital: Scriptwriting, concepts and copy.