Crusaid (now part of the Terence Higgins trust) is a charity helping people affected by AIDS and HIV in the UK. Our brief was to target to growing number of young heterosexuals who were becoming complacent about sexual health. So to reach them we did our creative in the style of club flyers and posters which were then placed amongst other promotions for club nights. Our themes and invented club nights actually seemed authentic to the audience. We also teamed up with Kiss FM to do a radio campaign, which can be heard on my radio reel (£9.95 P&P).
Art Director: Lovisa Almgren. Illustrator: Mary Lam. Agency: DDB London
Type DM, Print & Radio concept and copy